Privacy Policy

This Privacy Policy describes how your personal information is collected, used and shared on this blog. As this blog is hosted on Blogger managed by Google, please find attached links and copied relevant information you need to know from Google’s privacy policy which can be found here



Cookies:  a small piece of data sent from a website stored on your computer while browsing. Click here to find out more about Cookies. 


User Agent: a software that acts on behalf of a user, such as a web browser that retrieves, renders and facilitates end user interaction with Web content- an example is HTTP.


IP Address: a logical numeric address that is assigned to electronic devices. It is a means of identifying devices and each device has a specific IP address.


App Instance IDInstance ID provides a unique ID per instance of your apps. An instance is a case or occurrence of anything. In computer technology, this could be an element, document type, or a document that conforms to a particular data type definition (DTD). It is used in apps mainly for security reasons. Click here for more info.



  • the singular includes the plural and vice versa 

  • including means "including without limitation"

  • reference to statutes include any modification or amendment of the statutes. 


  1. This privacy policy applies to this website and the users of this website. It does not apply to any other websites accessed through Esterella including any links to social media. 



  1. When you visit this blog, some information is automatically collected, such as cookies, your IP address and user agent and performance and security metrics. By using this blog, you consent to this information being collected.



  1. This blog uses cookies from Google to deliver its services and to analyse traffic. Click here for more information on how Google uses cookies. Necessary cookies enable core functionality such as page navigation and access to secure areas. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.

  1. Legally,  Esterella has to disclose the use of cookies on the Website and gain your consent to their use.  This is done through a pop-up message when you first visit the blog. A cookie is stored on your computer so that this blog knows that you have acknowledged the pop-up and the site knows not to show it again.

  1. Your IP address and user agent are also shared with Google, together with performance and security metrics, to ensure quality of service, generate usage statistics and to detect and address abuse. 



  1. Third party cookies are used. Google Analytics is used to collect statistics about how this blog is used and make improvements to the blog. This data may indicate which website you have come from or referral links to better understand the audience and use of this blog but is completely anonymous. It is possible to opt-out of having this anonymous data tracked by Google Analytics - click here to do so.  Please note Google Analytics may use cookies over which Esterella has no control.


  1. Google Adsense is used to generate income and place advertisements on this blog. Please note Google AdSense may use cookies over which Esterella has no control. More information on Adsense can be found under the Adsense heading in this privacy policy. Adsense is the only advertisement provider for this site.
  2. Skimlinks is used to generate affiliate links - this is a programme that automatically makes a number of affiliate links. Affiliate links are links where Esterella may receive a small commission if you use the link at no extra cost to you. Some links on this blog are affiliate links by automation, which may generate commission. You can read the privacy policy of Skimlinks here.

  3. Disqus is used as a commenting system for blog posts and uses cookies. You can access their privacy policy here.

  4. Esterella has no control over the privacy policies of third parties and is not liable for their privacy practices. 



  1. This blog will collect your data when you contact me by email or any other means or when you use my service.

  2. In each case, it will be done in accordance with this privacy policy. 



  1. Esterella will never sell or share your Personal Information. Anonymous information is shared with Google - Google AdSense and Analytics respectively. Please see the information under each header to understand how the information is used and how you can control your data. Esterella may have to share information to comply with the law or other lawful requests for information.


  1. Data is stored on secure servers by Google. Esterella assumes no responsibility for any potential loss, copy or transfer of the data on these servers. 

  1. More information on how to keep your data safe can be found at, supported by HM Government and leading businesses. 


  1. Unless a longer retention is required or permitted by law, your data will only be held for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that data is deleted. 

  1. Even if Esterella deletes your data, it may persist on backup or archival media for legal, tax or regulatory purposes. 


Under the GDPR (General Data Protection Regulation 2018), you have the following rights:

  1. right to access data - the right to request copies of the information I hold of you at any time or that I modify, update or delete the data at any time unless your request is “manifestly unfounded or excessive” (Data Protection Act 2018). 

  2. right to correct data - rectify any mistakes I may have in your data. 

  3. right to erase data - delete your data.

  4. right to restrict my use of your data.

  5. right to data portability - the right to request that I move, copy or transfer your data. 

  6. right to object - object the use of your data including when I use it for my legitimate interests.

  7. For any inquiries please contact me via this email address:  

  1. If you are not satisfied with the way a complaint you make in relation to your data is handled by Esterella, you may be able to refer your complaint to the relevant data protection authority. In the UK, this is the Information Commissioner’s Office (ICO). 

  1. It is advisable that you ensure your internet browser is up to date and you consult the help and guidance provided by your browser if you are unsure about your privacy settings. 



  1. Esterella uses Google Analytics to understand how this blog is used - this includes anonymous data on the average time a user has spent on my blog, demographics and which sections of my blog were accessed. 


  1. Google Analytics tracks data about the visitors to this blog by using identifiers like cookies and app instance IDs to measure user interactions with this blog. IP addresses are used to provide and protect the security of the service, and to give a sense of where in the world users come from. The data by Google Analytics is purely for personal use to better understand the audience of this blog. It is not shared with anyone aside from Google AdSense to better understand the way advertisements are displayed and perform on this website and to personalise the advertisment experience. Users can opt-out of advertisement personalisation at any time (see the information included under the subheading AdSense in this Privacy Policy).  


  1. It is possible to opt-out of having this anonymous data tracked by Google Analytics - click here if you wish to do so.

  2. If you would like to find out more about Google Analytics and data protection please click here. More information on how Google Analytics protects your privacy can also be found here.



  1. This site uses Google AdSense to display advertisements. These are advertisements shown by Google of which Esterella may receive a small income from any impressions or clicks generated from this blog. Google AdSense collects information about views and interactions with ads to provide reports to advertisers, including information on whether their ad was displayed on this blog and whether the ad was likely seen by a viewer. Google may also measure other interactions, such as how you move your mouse over an ad or if you interact with the page on which the ad appears. 


  1. Google AdSense uses Cookies help to make advertising more effective. Without cookies, it is harder for an advertiser to reach its audience, or to know how many ads were shown and how many clicks they received. You can read more about the way AdSense uses Cookies here. More information on how AdSense uses cookies can also be found here


  1. In addition, Google AdSense may use the IP address, to identify your rough location. Google may also select advertising based on information about your computer or device, such as your device model, browser type, or sensors in your device like the accelerometer.


  1. Google’s advertisement products may receive or infer information about your location from a variety of sources. For example, Google may use the IP address to identify your general location; Google may receive precise location from your mobile device; Google may infer your location from your search queries; and websites or apps that you use may send information about your location to Google. Google uses location information in their advertisment products to infer demographic information, to improve the relevance of the ads you see, to measure advertisement performance and to report aggregate statistics to advertisers.


  1. You can use Ads Settings to manage the Google advertisements you see and opt-out of Ads Personalization. Even if you opt-out of Ads Personalization, you may still see advertisements based on factors such as your general location derived from your IP address, your browser type, and your search terms. 



  1. Mailchimp is the subscription service used by this blog to email you updates if you are subscribed. If you are subscribed, then you have entered your email address. Your email address is collected and safely stored by Mailchimp. These details with anyone and you can unsubscribe at any moment. Please note Esterella do not have any control of their privacy practices and is not liable for them. You can read Mailchimp's privacy policy here


  1. You may not transfer any of your rights under this privacy policy to any other person. 

  1. Esterella may reasonably transfer its rights under this privacy policy where there is reasonable belief your rights will not be affected. 

  1. If any court or competent authority finds that any provision or part of any provision of this policy is invalid, illegal or unenforceable, the validity and enforceability of other provisions will not be affected.

  2. This agreement is governed and interpreted by the law of England and Wales. All disputes will be subject exclusively to the jurisdiction in England and Wales. 

  1. Using this website connotes acceptance to this privacy policy.

  2. This privacy policy was last updated on the 16th April 2021. 


  1. Esterella reserves the right to change this policy as necessary or as may be required by law. You are deemed to have accepted the terms and conditions in this privacy policy upon your first use of this website including any future alterations.

  1. It is your responsibility to be aware of any alterations made to this privacy policy. If you do not agree to this Privacy Policy, you may not use this website. 


  1. If you have any questions about the way your data is used please contact at  

Last updated: 16th April 2021